Production center opens downtown building targeting entertainment industry clients.
DOWNTOWN — The Hollywood Production Center celebrated the opening of its newest office building Thursday, even as it enters a market with low demand and more than 1 million square feet of empty downtown work space.
Hollywood Production Center, which owns a property in Hollywood and another downtown, hopes its new 70,000-square-foot building on the corner of Broadway and Louise Street will draw tenants as a space for entertainment-industry workers or individual entrepreneurs who are not interested in conventional offices.
The center’s open lobby, with curvy suede arm chairs and blue accent walls, leads directly to individual offices and suites, giving tenants the opportunity to mix and network, said Lucy Mardonovich, the company’s general manager.
But while Hollywood Production Center has historically succeeded in drawing entertainment-industry tenants with flexible leases and stylized work spaces, the company did not start the project expecting to be opening during a recession, Mardonovich said.