NBCUniversal announced last month that they have partnered with Twitter to bring television to the booming social media platform. Expected to begin this month, Comcast engineers created a new feature that will be available to millions of Xfinity customers called “See It.” Twitter users will be able to access TV shows, movies, and sports directly from a tweet, which will give them the option to “See It.” In addition, customers can set their DVR or even buy theater tickets through Fandango. The technology will cover the various NBCU networks including NBC, CNBC, USA, Syfy, Bravo, Oxygen and E!.
This partnership comes amid Twitter’s move towards being the social media platform for television. Twitter compliments the live viewing experience, which has lured Comcast into drawing up a deal. Comcast wants “See It” to be an instant online remote control, which they hope will get the audience even more engaged with what they are watching.
This partnership also brings to light a new forum for advertising. They are hoping that NBCU’s advertising clients will see the benefit of “See It” and lead them to expand their TV and digital sponsorships to Twitter. Comcast and Twitter are already in talks with distribution partners and television networks to use this “See It” feature to promote their content.
