Explain what P3 Post is to our readers.
P3 Post is a turnkey post production company and it encompasses anything that has to do with post. Whether it’s a production company starting a project, P3 Post helps from the ground up. Starting with offices, we then work with companies like HPC to provide the space. By giving our clients’ options of available floor plans, we then rent our editing equipment and set it up in those offices. We provide the offline work flow. Once they finish their offline editorial, we provide finishing. So that’s color correction, VFX, audio mix. We do full mix – 5.1 stereo or 7.1 stereo for theatrical and television. In addition, we do final deliverables. Every network has their technical specs and we work with all major networks. We also provide 24/7 tech support for our equipment rentals either over the phone or on site. At one given time we have 100 systems in the field. We primarily look for clients to rent equipment to and also do the final finishes for.
- How did you start in the post production world?
I’ve been in the business for 21 years and I started when I was 25. I worked with a company that was one of the top production and post production equipment rental houses in Hollywood – Steady Systems. When Steady Systems sold, one of the owners started his own small company and he asked me to join him. We were basically doing sub post. Following that, about 7 years ago, I was 50% owner of another company called Fortitude Editorial where Chainsaw currently is. We were doing commercial work- scripted TV, as well as unscripted and theatrical.
- Who are some of your major clients? Discovery Studios is a big one, ABC, Disney, FOX, and some theatrical work. Right now we are doing a lot of work with FOX Sports. Also, with Greetings Media, which is more on the rental side. Greetings Media is a big client and they are currently doing Battle Bots Season 2. They have about 20 systems tied up on a server. We have had a similar system set up with ABC.
- When you walk into P3 Post there is always a kung fu movie playing at the end of the hallway – what is the title of that film and is there a particular reason why you play it? [laughs] We play some Bruce Lee films. It’s multiple kung fu and martial arts related type films. Growing up I was in classes and even as an adult I still practice. I do think my work ethic and discipline is in part because of my martial arts training. All of us at P3 Post try to follow a certain discipline when it comes to delivering what the client asks. There are no excuses, our job is to deliver and whatever we have to do to make that happen, we make it happen.
- What project is P3 Post most proud of working on? I gotta say, it’s the finishing we’ve done for Discovery. One show in particular called Man Hunt, was shot in multiple continents, the color finishing was fascinating. The atmospheric color in Scotland which is gloomy and then the polar opposite in countries where the colors were vibrant. It was just so much fun for us to work on and be part of that. Aside from that, in general we take pride in the details. For example, we think from the editors’ standpoint. We realize that these editors are working 10-hour days. So we make sure that the mat they’re standing on is ergonomic, that the monitors are properly positioned on the table. Our tables are custom made for P3 Post. We have a guy that creates tables out in Northridge in the San Fernando Valley. He is in charge of making these awesome tables and it makes such a huge difference. Whatever it takes to make the editor comfortable and to make their work space desirable. If the editor is comfortable, we have done our job and we take pride in that.
- What is the most challenging part of what you do? The toughest thing – even though it’s a great thing, being busy is always great. We never complain about being busy. The toughest is juggling all aspects of a certain project and having the project run as smoothly as possible. Finding a harmonious balance with everything. Having said that, it’s easy when you work with great people and have a great team with you. P3 Post is the post house that really makes your project better because we are always looking at ways to make it better, all the while, getting done what the client wants. Finding the balance in that is where our success and reputation come from.
- What three things do you need to be successful in your industry? Clients. [laughs] And being on top of today’s technology. Technology is changing everyday and it’s a matter of being most efficient. Some clients are not familiar with the most recent technology. So we are also educating clients and letting them know there is an easier and more direct way to accomplish what they’re looking to accomplish. There are other clients who are well versed in the latest technology, which is great. Another aspect is marketing, that is also huge for us.
- Have you ever walked away from a project? Absolutely. We’ve walked away from projects when a client requests a certain workflow that we know from experience is just not going to work. We don’t want to agree to something that we feel collectively will fail. We take on projects with care because we as professionals care about our clients.
- I’m going to loosely quote you from a conversation we had a few months back. In context of your day-to-day operations, you said that you do things your way because if a mistake was made on something, at least it was your mistake. On your dollar. For some reason that resonated with me. Do you still feel this way now? If we are familiar with a work flow or a way of how to get a project done, we stick with it. Unless we’ve researched and tried a different route, we can’t go to a client and 2nd guess ourselves. If in the middle of a project a client wants to experiment while there is a deadline, we are not going to do that. Not to say we are close minded and we won’t try different routes, we just don’t do that at a critical time when a time line has been set and we are responsible to help you get there.
- I saw your before and after color correcting reel on Vimeo. When I was watching the 4-minute video, I thought about how much the industry has changed in the last 2 years since it’s posting. How do you keep up with the latest technology? We adapt. We change. We grow. The clients or networks may have new requirements and we change based on the direction they need to go. We are so involved in our industry that it’s part of who we are. If Avid came up with a new version or fixed a bug on something, we hear about it quickly. We live and breathe what we do so knowledge finds us. That’s what passion is, this is our craft and we love it. That is at the core of P3 Post.
- What aspect of the industry is peaking your interest the most right now? Right now we’re looking at servers. With technology changing and clients looking for 4K – higher resolution means that we need more storage capabilities. There are a lot of big manufactures coming up with great solutions. So we’re always looking for the greatest ways to serve our clients.
- There are some heavy weight post facilities in this town, what separates P3 Post from the rest? We are turnkey and centrally located in Hollywood. Our clients’ walk in the door, we have their space and equipment ready to go. They can walk down the hall to our studios and we can do the finishing touches and deliver to network. They don’t have to go across town and deal with traffic or deal with getting all of the services P3 Post provides at different facilities. For example a production office is housed at one part of town, then they go across the street for post, then they go to another place to do their final coloring and then they’ll go to another location for audio and so on. It is such a waste of time and money and it all adds up. We at P3 Post take care all of those needs under one roof. We are also quick to respond to our clients needs, we are just down the hall or a phone call away. As a matter of fact, you can go to our website and have a live chat and get a response immediately. We are very flexible and that is huge in this town. You can work with our editors closely and have direct control and contact with your project. Our talent includes Grammy and Emmy award winning editors and they all have so much experience in different aspects of post production. From scripted television to theatrical- our team is well rounded and have great skill and are passionate about their profession.
- Where do you see P3 Post in the next 5 years? We have been around for 2 years. We have done very well, we have our finishing suites here at HPC in Hollywood, we have our warehouse downtown, we have equipment rentals all over Los Angeles. We are now going to move from offline editorial to doing more creative editorial. We’ll possibly go to promo and possibly more into production as well. In the next 5 years P3 Post will be creating more of it’s own original content. And partnering up with some of the companies we have been working with.
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