Yesterday, it was announced that Red Bull settled a false advertising lawsuit, and now owes anyone who bought one of its drinks between Jan. 1, 2002, and Oct. 3, 2014, either $10 cash or $15 worth of Red Bull products with no proof of purchase.
The false advertising lawsuit comes from a group of Red Bull customers who took the company’s “It Gives You Wings” slogan a little too literally. The lawsuit stated, “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”
They were able to sue the drink maker for false advertising, which in turn led to Red Bull paying back anyone who has bought Red Bull in the past 12 years.
Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.
The problem with the settlement is Red Bull didn’t actually promise to give everyone who applied $10 to $15. Instead, they capped the handouts at $13 million. As Buzzfeed reported, if too many people make claims, the settlement will be diluted so it can be split evenly. Not everyone will get the $10 if more than 1.3 million people requested the $10 cash or $15 worth of Red Bull Products.
The site crashed yesterday but you can still try to receive your claim here: http://energydrinksettlement.com/claim
Read more at: time.com
